Pig Farmer Makes a Name for Himself by Pioneering Sustainability
A North Carolina farmer is committed to sharing the importance of sustainability, not just on his own farm but throughout his community and beyond. By sharing his experiences, he hopes to motivate others to adopt approaches that benefit both the land and the people who depend on it.
In the small town of Clinton, North Carolina, pig farmer James Lamb is the living embodiment of the old TV sitcom Cheers’ theme song, “Where Everybody Knows Your Name.” With a population of around 8,300, nearly everyone in the town knows James Lamb—in part because his farming family has been embedded in the community for decades, and in part due to his mindset of working to improve the natural resources he’s been entrusted with for future generations in Clinton and beyond.
“I’ve always had this ideology that I like to turn good into great,” Lamb said.
In a small rural farming community, everyone knowing your name means you’re more than just a neighbor—you’re part of a close-knit circle. It comes with a deep sense of belonging, and pride in the land to ensure that it is taken care of for the people living around you, now and in the future.