America’s pig farmers recognize that consumers have an interest in understanding where pork comes from and how pork is produced. Transparency and visible actions show consumers the care that goes into bringing food to their tables.
More product choices, lower food prices, increased feed safety and security, adoption of sustainable farming methods and leaner, nutritious cuts of pork are just some of the advancement farmers have made to benefit consumers. However, our customers are largely unaware of the great progress we have made in all areas of farming because our advancements have been made quietly — perhaps too quietly. We are working to change this. Through good communication and engagement with customers, we are eager to explain how our principles and responsible practices support a sustainable food supply chain.
Although the industry is not perfect, its commitment to ethical practices and continuous improvement is stronger today than ever.