Real Change on Farms

Did you miss our live broadcast from National Pork Industry Forum? You can watch Real Change: A Live Discussion of On-Farm Antibiotic Use hosted by Phil Lempert, The Supermarket Guru®, below. You’ll hear first-hand from pig farmers, a veterinarian and a retail expert about responsible antibiotic use and the pork industry’s leadership in raising healthy pigs for a safe and nutritious pork supply.

Media Inquiries:
Cindy Cunningham

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Media Kit

Download media items including media advisory, antibiotics background information, an antibiotics infographic and a National Pork Board fact sheet.

Participant Bios

John Johnson National Pork Board Chief Operating Officer

John Johnson is responsible for providing strategic support to the Chief Executive Officer, overseeing organizational goal-setting and accountability measurements and facilitating cross-departmental coordination. Johnson also is responsible for directing high-level, cross-functional projects that require engagement and direction from the Board of Directors at the National Pork Board or the senior management team.


Peggy and Brad Greenway South Dakota Pig Farmers America’s Pig Farmer of the Year

Brad and Peggy Greenway are pig farmers from Mitchell, South Dakota. The Greenways have focused on doing what’s right for people, pigs and the planet on their family farm for the last 40 years. They own two wean-to-finish pig barns. They also raise beef cattle and grow corn, soybeans, wheat and alfalfa.

Brad is also the recipient of the 2016 America’s Pig Farmer of the Year℠ Award. The award is designed to recognize a pig farmer who excels at raising pigs using the We Care℠ ethical principles and connects with today’s consumers about how pork is produced.


Dr. Michelle Sprague AMVC Veterinary Services Veterinarian and Partner

Dr. Michelle Sprague is a veterinarian and partner at AMVC Management Services in Audubon, Iowa. Dr. Sprague is a past president of the American Association of Swine Veterinarians (AASV) and serves on the AASV and AVMA Animal Welfare Committees, NPB Industry Audit Task Force and several other professional and industry committees. She also enjoys running, cheering on the Cyclones and tending to her hobby cow/calf herd.


Rick Stein Food Marketing Institute Vice President of Fresh Foods

Rick Stein joined FMI in 2014, and is responsible for developing a portfolio of services and activities to assist members in formulating and executing their fresh food strategies. These categories include everything from – dairy, frozen, meat, poultry, seafood, and produce to service departments – deli, bakery and fresh prepared meals and related solutions for take-out or in-store dining. Prior to joining FMI, Stein spent 35+ years in a wide range of retail grocery merchandising and marketing responsibilities.


Phil Lempert Supermarket Guru Broadcast Host

For more than 25 years, Phil Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru® Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.