About Us

We Care

The We CareSM initiative was launched in 2008 as a joint effort of the National Pork Board, the National Pork Producers Council and state organizations representing farmers. We Care is a proactive, multifaceted initiative to promote responsible practices in all areas of farming and is a commitment to continuously evaluate and improve our methods.

The effort has two fundamental messages: First, it strongly encourages farmers and employees to understand and consistently use best practices in raising animals. Second, We Care is a promise to the public that as an industry, America’s pig farmers are committed to responsible and ethical animal agriculture. We understand trust is something that must be earned. Through the We Care initiative, we hope to earn the public’s trust by making this industry better for all concerned — animals, farmers, food industry partners and consumers worldwide.